Privacy Policy.

10th Planet Pasadena (“we,” “us,” or “our”) operates the website 10thplanetpasadena.com and teaches No-Gi Brazilian Jiu-Jitsu at 2333 N. Lake Ave, Altadena, CA 91001. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, send us a form, book a class, or contact us by phone, text message, or email.

By using our website or giving us your information, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or send us personal information.

1. Information We Collect

a. Information You Give Us

When you claim a free class through one of the forms on our website, we collect:

• First and last name
• Email address
• Phone number
• The class you are interested in (Adults No-Gi Jiu-Jitsu, Nano Kids or Kids)

When you then pick a class time on our booking page, the class calendar receives your name, email address and phone number (filled in for you from the form you just sent) and the time you choose. If you call, text, or email us, we receive your phone number or email address and whatever you tell us.

b. Information Collected Automatically

When you visit our website, some information is collected automatically:

• Technical information your browser sends with every request, such as your IP address, browser type and the page you asked for. Our website host uses it to deliver our pages and our forms.
• The pages you view, how you reached us, and the links and buttons you click, recorded by our website analytics (see Section 3).

2. How We Use Your Information

We use the information we collect to:

• Reply to your enquiry and set up your free class
• Contact you by phone, text message, or email about your enquiry, your class booking, and our programs
• Confirm a class you booked and tell you about any change to it
• Understand how our website is used and improve it
• Keep our website and forms secure and free of spam
• Comply with legal obligations

Your personal information is used only by 10th Planet Pasadena for the purposes above. You can ask us to stop contacting you at any time (see Section 6).

3. Cookies and Website Analytics

This website does not run any advertising pixels or ad-tracking tags. It uses cookies and similar storage only as described below.

Your Class Booking

When you send a free-class form, your browser keeps your name, email address and phone number in this browser tab’s session storage so the booking page can fill them in on the class calendar for you. They stay on your device, are never put in the address of our pages, and are deleted when you close the tab.

Website Analytics

We use PostHog, an analytics service, to count visits to this website and to see which pages people use and which lead to an enquiry. It records the pages you view, how you reached us, the links and buttons you click, and general information about your browser and device, including your approximate location, using a cookie and similar storage on this website. It does not receive your name, email address, phone number or anything you type into a form, and it does not record your screen. If your browser sends a Global Privacy Control signal, nothing is stored on your device.

The Class Calendar

The class calendar on our booking page is provided by GoHighLevel and loads from link.conversionbees.com. It receives the details described in Section 1 and may use its own cookies or similar storage to work.

Fonts, Maps and Videos

Our pages load their typefaces from Google Fonts, our Contact page shows a Google Maps map, and our Technique Library page shows video preview images from YouTube. To display them, your browser connects to Google’s servers, which receive your IP address and browser information; Google Maps may also use its own cookies. Google handles this information under its own privacy policy.

Managing Cookies

Most web browsers let you control cookies through their settings. You can set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close your browser. Please note that disabling cookies or site storage may affect how our website works, such as the class calendar being filled in for you.

4. Service Providers

We use a small number of service providers to run our website and our business. Each one receives only what it needs to provide its service to us:

• GoHighLevel, our customer-relationship (CRM) system. Our forms send your details to our own website first, and our website’s server passes your name, email address, phone number, the class you chose, and when you sent the form to our GoHighLevel account, where we keep track of enquiries and contact you. GoHighLevel also provides the class calendar on our booking page.
• Cloudflare, our website host, which delivers our pages and runs the part of our website that receives your form and passes it on to GoHighLevel.
• PostHog, our website analytics service (see Section 3).
• Google, which supplies our website’s typefaces, the map on our Contact page, and the video previews on our Technique Library page (see Section 3).
• The agency that builds and looks after this website and our GoHighLevel account for us.

Your personal information is never sold. We do not give your information to other companies for their own marketing or promotional purposes. No mobile information, including your phone number and any consent you give us to receive text messages, is shared with other organizations for their marketing or promotional purposes. We may disclose information when the law requires it.

5. Data Retention

We keep your personal information only for as long as we need it for the purposes it was collected for, including to meet legal, accounting, or reporting requirements. Specifically:

• Enquiry details: kept for up to 3 years from your last contact with us, or until you ask us to delete them
• Member details: kept for as long as you are a member, plus 3 years
• Website analytics data: kept in line with our analytics service’s data retention settings

6. Your Privacy Rights

a. California Residents (CCPA / CPRA)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may ask us to tell you the categories and specific pieces of personal information we have collected about you, where we got it, and why we collected it.
• Right to Delete: You may ask us to delete your personal information, subject to certain exceptions.
• Right to Correct: You may ask us to correct inaccurate personal information we hold about you.
• Right to Opt Out: We never sell your personal information or share it for cross-context behavioral advertising. You may also ask us to stop using your information for marketing at any time.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at 10thplanetpasadena@gmail.com or (626) 708-0771. We will respond to verified requests within 45 days.

We honor Global Privacy Control (GPC) signals and other universal opt-out preference signals sent by your browser as valid opt-out requests.

b. All Users

Wherever you live, you may:

• Ask for access to the personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information
• Opt out of marketing communications at any time
• Ask us to stop contacting you by phone, text message, or email

7. Children’s Privacy

Our website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13 online. For our kids’ programs (Nano Kids, ages 4–6, and Kids, ages 6–12), a parent or guardian sends the enquiry on the child’s behalf. If you believe we have collected information from a child under 13 by mistake, please contact us right away so we can delete it.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of sending information over the Internet or storing it electronically is 100% secure, and we cannot guarantee absolute security.

9. External Links

Our website links to other websites, such as Instagram, YouTube, Google Maps, and our membership sign-up page, which is hosted by Zen Planner. Those websites have their own privacy practices, and this policy covers only this website. We encourage you to read their privacy policies before giving them your personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy from time to time. Your continued use of our website after changes are posted means you accept the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: